Desert Pop Design Helps Tween Client, Vandy Jaidenn, Reach Internet Stardom
The young style blogger has managed to rack up quite the social media following thanks to the dynamic duo behind Desert Pop Design
LOS ANGELES, CA, June 14, 2016 /24-7PressRelease/ — Since their launch nearly three years ago, Krystle Kelley and Terrah Holder of Desert Pop Design have proven to be quite the experts when it comes to brand development. To date, they’ve helped expose dozens of clients to an even bigger audience through website development and social media marketing.
“Before we agree to work with a client, we look for consistency and commitment,” stated Krystle. “We need to know that the client takes their brand seriously because if they don’t, who will?”
The company’s latest success story includes that of tween style blogger, Vandy Jaidenn. Desert Pop Design has helped Vandy rack up over 70K followers on Instagram as well as more than 135K followers @VandyJaidenn on Musical.ly. She’s also been featured in numerous magazines and the news.
As former fashion models, Krystle and Terrah say they use the marketing ideas and lessons they have learned while working with larger companies and now applies them to Vandy’s brand. So far, it’s proven to be very successful.
“We know the importance of collaborating and working with social media influences to get brand recognition,” explained Krystle. “Our relationship with brands and celebrities like ModerneChild and Jenna Ortega were the catalysts to get her brand and name moving.”
Social media, of course, is powering the world in ways many folks have never imagined. Today, it is now a major source for brand awareness. Facebook, Instagram and Twitter are no longer just sources to spy on your crush or communicate with friends. Rather, it’s become a powerful outlet for self-promotion–something the gals behind Desert Pop Design are fully aware of.
“Social media is such a relationship builder and marketing tool. It’s not just a ‘fad,” stated Terrah. “It is honestly a shift in the way we communicate. The importance has never been greater than now!”
Desert Pop Design is applying their success with Vandy’s brand to their other clients, too, like: Jenna Ortega from Disney’s Stuck in the Middle, ModerneChild Shoppe, House of Posh Tots, Little Edge Threads and Littlest Goose Shoppe. Because of Vandy’s massive social media following, it’s recently led to ongoing opportunities with additional clients like tween model and fashionista, Little Miss Mia.
“Thanks to the following, Vandy will also soon be featured in Babiekins Magazine along with two reality show pilots,” explained Terrah.
While some social media sites, like Instagram and Musical.ly, are still fairly young, Krystle Kelley and her business partner, Terrah Holder, have learned early on how powerful their impact can be. Both even recently attended the Bloguettes conference which taught them additional marketing tactics to help their current and future clients.
“Musical.ly is the newest social media app to go viral, and it is a way for us to stay fresh, current and relevant to other brands and clients,” explained Krystle. “In fact, Terrah recently created a video with Forever and For Ava, Savannah Soutas and Michelle Foley for a Musical.ly GMA challenge. We have just learned they got moved to the next round!”